Doing the social media thingamajig
Have you missed the boat when it comes to social media?
Many organisations now blog and tweet. More companies are considering doing so. However a huge number say they can’t, won’t and don’t want to do the social media thingamajig.
Why should they tweet and link, what are the benefits to their business, who should they do it to, when and how? Can anyone just do it?
Yes anyone can do social media. But would you build your own house if you were not a professional builder, probably not. You would hire one.
When it comes to communication, there’s a lot of ‘do-it-yourself’ going on. If you tell us how great you feel because the sun is shining, or how fabulous your cappuccino was this morning will it help to promote your business? Yes if you are a meteorologist giving out a weather forecast, or barista providing information on the coffee making process, otherwise no it won’t.
A careless tweet or a poorly constructed blog can create a poor impression of your business. Blogs, tweets and linkedin updates that don’t offer useful information usually do not make for good business communication.
The social media ‘thingamajig’ should always complement your existing marketing communication strategy. It should be managed in house by your marketing department or outsourced to a freelance communication specialist.
Those who prefer to try a bit of DIY might find that the repair bill to fix the damage could cost them more than the hiring of a professional.
