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Don’t alienate your audience – the importance of avoiding jargon
Jargon (definition from Oxford English dictionary askoxford.com) • noun words or expressions used by a particular group that... Read More >>
Know your audience
Know your audience Many communication and marketing efforts fail because they target everyone rather than a specific audience. If your business’... Read More >>
Why words really do matter
Imagine receiving correspondence from your local MP full of spelling mistakes, or spotting typos whilst reading a national broadsheet. Would... Read More >>
Simply the best
But are we better than all the rest? This is what some of you have to say … “Working with Judith David... Read More >>
