http://jcomcopy.com Compelling copy to promote your business Thu, 12 May 2011 19:16:03 +0000 http://backend.userland.com/rss092 en Do you like the sound of your own voice? More importantly do other people like it? With good jobs and new business becoming more difficult to source, standing out among the crowd has never been harder. Whether it’s raising awareness of your skills via LinkedIn, Twitter, Facebook, or face to face at networking ... http://jcomcopy.com/751/blog/blowing-your-own-trumpet/ Yesterday the fragile remains of a Copysauras were unearthed in the northern hemisphere at the Peace Gardens, Sheffield, South Yorkshire. Professor Proof Read, expert in the ancient art of proofreading, told local reporters,“This Copysauras is an unbelievable find as their numbers have dwindled considerably in recent years. In fact not many people ... http://jcomcopy.com/695/blog/copysauras-remains-discovered/ [caption id="attachment_659" align="alignleft" width="150" caption="Have you missed the boat when it comes to social media?"][/caption] Many organisations now blog and tweet. More companies are considering doing so. However a huge number say they can't, won't and don't want to do the social media thingamajig. Why should they tweet and link, what are the ... http://jcomcopy.com/650/blog/doing-the-social-media-thingamajig/ In Marrakech with hundreds of stalls in the Souk selling the same items, competition for business is tough.  Recently I spent a week observing their sales and marketing techniques. I soon became totally ‘Souked out’ but  realised that this is a place where soft sell results in no sell. For many ... http://jcomcopy.com/584/blog/to-buy-or-not-to-buy/ Good communication where less equals more There is an old English proverb that says 'empty vessels make the most noise'. And many people think that being able to talk the most and shout the loudest makes for a good communicator. It does not. A good communicator will be someone who has mastered the ... http://jcomcopy.com/518/blog/where-less-equals-more/ I will say this only once People spend nearly 70 percent of their waking hours communicating, whether it’s by speaking, listening, reading, writing, or via Facebook. So it makes sense that in a work context, one of the worst barriers to effective group performance is bad communication. The key to good, effective ... http://jcomcopy.com/472/blog/i-will-say-this-only-once/ [caption id="attachment_462" align="alignleft" width="150" caption="spread the word"][/caption] Marketing with a plan Whether you are looking for new business or ensuring that you keep existing clients, it is essential that you maintain communication with your audience. Keep people in the loop with your activities and developments, and impress them with your regular (but ... http://jcomcopy.com/450/blog/communication-is-key-to-your-success/ [caption id="attachment_441" align="alignleft" width="150" caption="What a lovely cake"][/caption] [caption id="attachment_441" align="alignleft" width="150" caption="What a lovely cake"][/caption] What should come first, copy or web design? “Content precedes design. Design in the absence of content is not design, it’s decoration” - Jeffrey Zeldman, web designer (www.zeldman.com) Although the aesthetics of a website are important, neglecting the written ... http://jcomcopy.com/438/blog/what-should-come-first-copy-or-web-design/ Copywriters are prising themselves away from their keyboards to venture forth into the networking arena, but do they come prepared? There is more to networking than simply showing up with a handful of business cards. Like a first date, first impressions really do count. Here according to the laws of JCom are ... http://jcomcopy.com/389/blog/essential-networking-etiquette/ [caption id="attachment_293" align="alignleft" width="150" caption="Come on, there must be something we can talk about ..."][/caption] The email newsletter and blog have now become essential marketing tools of the 21st century, and businesses are urged to become e-savvy before they get left behind. However, with inboxes overflowing with mass emails, spam and ... http://jcomcopy.com/366/blog/quality-over-quantity/